Starter
For spots that need to show up consistently.
- One 2-hour shoot a month
- 8 clips (2 a week)
- Hooks, captions and a posting schedule
Short-form video for restaurants, bars & cafés · East TennesseeShort-form video · East Tennessee
I know what a slow night costs you.
I’ve worked in restaurants for 11 years. Now I make short videos that give people a reason to come in, shot and cut like a film, with sound you can almost taste.
Sizzle
Your signature dishClose enough to hear0:12
Pour
Your best cocktailLifts the check0:09
Offer
Your slow-night specialFills a quiet night0:15
Behind the lens
- 11 years inside restaurants
- Corporate video for a national chain
- Reviewed at the presidential level
- Multi-camera live events
The problem
Good food doesn’t fill seats on its own.
People decide where to eat on their phones, usually in the twenty minutes before they leave the house. If you’re not on that screen, you’re not in the running.
Slow nights
Tuesday guests barely pay for the staff on the floor. Every empty table is food cost and labor you’re carrying anyway.
A quiet Instagram
The last post was three weeks ago, shot on a phone during the rush. Nobody on your team has time to be a content creator too.
Hiring
Good people want to work somewhere that looks alive. Your page is the first place applicants check.
What you get
Clips built to make people hungry.
Macro lenses, shallow focus, moody light from your own room, and layered sound: the sizzle, the pour, the ice. Not a trending song pasted over a phone video.
Six clip formats, mixed every month to fill your seats
Process
A dish or cocktail built from start to finish, the way your kitchen actually makes it.
Sizzle & Pour
Tight, loud, slow-motion moments that stop a thumb mid-scroll.
POV mood
What it feels like to walk in, sit down and get your first plate.
Offer clip
Hero shot, the deal, the address. Built to move a slow night.
Review-style
The dishes people rave about, framed the way locals talk about them.
Behind the counter
Your people at work. Good for regulars, better for recruiting.
8–25s
Vertical clips for Reels, Shorts and every feed
72 hrs
From shoot to finished clips in your inbox
1 shoot
A month, scheduled around your slowest hours
How it starts
Try it before you commit to anything.
You see what I make for your place before we talk about a monthly plan.
Step 1
Free clip
I come in during a slow stretch and shoot one of your best dishes or drinks. You get the finished clip, no strings.
Step 2
Quick sit-down
We look at what you want more of: slow nights filled, drinks sold, a new menu item, new hires.
Step 3
Monthly content
One shoot a month, clips every week, and a posting plan built around your numbers.
Start with step 1: get a free clipNo strings. You keep the clip.
Monthly plans
Steady content, every week.
Plans start with three months so the content has time to work, then go month to month. Pricing depends on how much you want posted, so we’ll go over it after your free clip.
Growth
Most popularFor owners who want more guests and don’t want to think about posting.
- One 3-hour shoot a month
- 12 clips (3 a week)
- Posting handled for you
- A monthly promo built into the content
- Simple monthly report
The Full Table
For restaurants ready to put ad dollars behind the content.
- One 3-hour shoot a month
- 16 clips (4 a week)
- Local Instagram & Facebook ads within 10–15 miles
- Ad setup, management and fresh creative
- Full report: reach, redemptions, cost per visit
One-timeMenu photo package
Hero photos of your top dishes for menus, delivery apps, Google and your website.
As neededAdd-ons
Extra clips, menu launches, seasonal and event coverage, photo refreshes, and recruiting videos.
First-month promise. If you don’t love the first month’s content, I reshoot it free.
Get a free clip
Why me
Most content creators count likes. I’ve spent 11 years inside restaurants, so I count guests.
GuestsCheck averageBeverage marginLaborTurnover
Founding restaurants. The first three restaurants on a monthly plan get a founding rate, locked for six months, in exchange for a testimonial and a case study.
Ask about a spotI know what a dead Tuesday feels like from the floor, what a well-sold cocktail does for a check average, and how hard it is to staff a good kitchen. Every clip I make is aimed at one of those numbers.
Before restaurant content, I filmed corporate and live-event video, including nomination videos for a national restaurant chain that were reviewed at the presidential level.
“James has a unique ability to capture energy and atmosphere while still making the footage look polished and cinematic. … He delivers quality, consistency, and peace of mind—can’t ask for more than that.”
Questions
Before you say yes.
What owners usually ask me first. Anything else, call or text me.
What does it cost?
Plans are tailored to your place: how much content you need, and whether you want ads behind it. We talk pricing after your free clip, once you’ve seen the work, and you’ll have everything in writing before anything starts.
What’s the catch with the free clip?
There isn’t one. I film one clip at your place, you keep it and post it wherever you like. If you like what you see, we talk about a monthly plan. If not, no hard feelings.
Is there a contract?
Monthly plans start with three months so the content has time to work, then go month to month. The free clip comes with no commitment at all.
Will you get in the way during service?
No. I shoot during your slow hours, usually one 2 to 3 hour visit a month. Your kitchen just makes the dishes and drinks we’re featuring. I’ve worked the floor for 11 years, so I know how to stay out of the way.
Do I have to post them myself?
On Starter you get the clips plus hooks, captions and a posting schedule. On Growth and The Full Table, posting is handled for you.
How fast do I get my clips?
Within 72 hours of the shoot, edited, sound designed and ready to post.
Who owns the clips?
They’re made for your place to use on your Instagram, Facebook, website and Google profile. Usage rights are spelled out plainly in your agreement.
Where do you work?
East Tennessee: Knoxville, the Tri-Cities, Morristown and Greeneville, and the towns in between.
Get a free clip
Tell me about your place.
Fill this out and I’ll reach out to set up a quick stop by during your slow hours. Rather talk first? Call or text.